There’s a good chance you’ve heard the term guerrilla marketing before – as it’s often thrown around when discussing particularly unusual PR campaigns that use unique or novel techniques. In truth, guerilla marketing takes on many forms, but generally, the term is used to describe the unconventional use of marketing techniques to advertise a product with little to no budget.
It’s a very imaginative process with practitioners utilising high energy, impactful methods to grab the audience’s attention and leave a lasting impression on their prospective customers. The potential this has for indie game marketing as an untapped and cost-effective strategy is unparalleled. The advantage this offers could make the difference between a game standing out in a crowded market or disappearing among the flood of unrelenting releases. Guerilla marketing is about as indie as it gets – small, bespoke and uniquely designed. It’s a match made in heaven.