About Us

Bespoke indie game marketing— for small games outfits who dream big !

Game If You Are puts your indie game on the radar. We’re a full service agency dedicated to helping the most creative, bold and ambitious small games teams on the planet — crafting and executing marketing plans that stand out from the crowd.

Our history .

Founded in 2016, we were brought together by a shared love of the creativity, innovation, and passion of the indie games scene – and a belief that the creators within it deserve better, more bespoke services, to help them attain the attention they deserve.

We're a merry band of indie game experts spread across the UK. We deliver a highly personalised service - utilising our backgrounds not only in marketing and PR, but also journalism, production, business management, and even game design and development, to help you make sense of the bigger picture and craft campaigns that drive toward your unique commercial ambitions.

As an agency, we've worked on almost 300 game marketing projects since 2016. And before that, our team had worked for marketing agencies, video game websites, YouTube channels, publishers, distributors, and in-house at indie game studios. It means we understand the process top to bottom — from game ideation to post-launch retention — and we know how everything fits together. That’s why we’re the obvious choice for indies, trusted by some of the most respected studios and publishers on the planet.

Your one-stop shop .

We're a full-service agency, with broad expertise across a range of marketing disciplines. Every project is bespoke, designed from the ground up just for you. We can assist with one-off projects or offer a full game marketing agency service!

Strategy & Consulting

From quick chats, to market research, to full marketing plans - our team guides you through the strategic process, ensuring all your marketing campaigns are pulling in the right direction.

Press & Influencers

We have an extensive network of media contacts - from games journalists, to YouTubers and Twitch streamers. We're experts at increasing reach, raising awareness, and building reputation.

Social & Community

Finding your audience, building your following, and nurturing your community can be tricky and time-consuming. We can offer full service community management, or just a helping hand.

Digital Advertising

We run highly targeted digital campaigns to achieve rapid, measurable results. Perfect for beta sign-ups, game launches, or to give a big old boost to your organic marketing efforts.

Creative Production

Great games deserve great promo assets. Whether you need a flashy new trailer, an eye-catching website, or a lick of paint for your Steam page, our network of speciailsts bring your brand to life.

Global Events

We've taken our clients' games all over the world - from London, to San Francisco, to Cologne, and back again. From media tours to full expo booth management, we've got you covered.'

Let's talk !

Think we might be a good fit? Interested in learning more?
Send us some information about your project and we'll have a chat!