Our Services

We design bespoke promotional projects for indie game developers and small publishing houses.

Strategy & Consultation

From quick consultative chats, to market research, specialist insight, and full marketing planning!

Press & Influencers

Game announcements, preview and review campaigns, video content, live streams, and more!

Social & Community

Full social media and community management services, to grow your audience and keep them engaged!

Digital Advertising

Across display, search, PPC and social advertising, we find the right people to target and convert!

Creative Production

Game trailers, web design, logos, IP and brand development - to give your game an identity that stands out!

Global Events

From spot of assistance to full management, we've helped developers showcase at events around the world!

Book A Free Consultation

Interested in working together? Want some candid marketing advice? Send us your project details and we'll set up a free, no-obligations chat!

Our Clients Are Lovely

Our highly personalised approach lets us go the extra mile for our clients. Based on their feedback, it seems to be paying off.

"Game If You Are have provided comprehensive long-term support for our game Figment, across PR, events and strategy. Their input has been invaluable - and as a result, we've been able to gain coverage from media we wouldn’t otherwise have been able to."

Klaus Pedersen

CEO, Bedtime Digital Games
"Launching a Kickstarter takes months of planning and preparation, and it's here where Game If You Are helped us a lot - devising the right strategy, setting the objectives, building hype in the press, and growing our community. Our campaign hit 165% of its goal!"

Sergiu Craitoiu

Co-founder, Alien Pixel Studios
"Taking a personal approach, GIYA were able to surface key elements in our games to match them with press and players who would genuinely be interested. It's that level of detail that gets results, and is one of many reasons we're excited to continue working with them."

Sean McKenzie

Publishing Director, Armor Games

Names & Faces

Our five-person agency team delivers best-in-class marketing services, while our flagship website delivers world-leading indie game content!


Proper games marketing
Our experienced agency team provides exemplary video game marketing services, tailored to the specific but varying needs of solo developers, small studios, and micro-publishers.

Lewis Denby

Lewis has worked in and around games for 12 years - as a journalist, producer, marketer and entrepreneur. Once included in MCV's '30 Under 30' feature; tragically, is no longer under 30.

Jon Calvin

Head of Campaigns
Former games journalist Jon leads our client marketing team and ensures every project is as brilliant as can be. He oversees the plethora of marketing campaigns we run at Game If You Are.

Melissa Chaplin

Strategy Manager
With a PhD in comms, Melissa has worked across a range of sectors as a marketing manager and consultant. An avid indie gamer, she works with our clients to devise exemplary marketing plans.

Lucy Ann Jones

Campaign Manager
Lucy was a presenter on the YouTube channel Pretty Good Gaming, before moving into the indie games marketing world. She's previously worked in-house at Pathea and Failbetter.

Paul Watson

Campaign Manager
Paul's worked across community, digital advertising and PR, for some of the best-known brands in the UK games industry - including EGX, Gamer Network, and Curve Digital.


The Indie Game Website
We own and operate the world's leading indie game website - giving a voice to the many talented studios in the indie space, and providing unique promotional opportunities for our clients.

Jason Coles

Jason is an experienced video game journalist and editor with bylines at Eurogamer, PC Gamer, GamesRadar+ and more. He's in charge of editorial strategy and content for The Indie Game Website.