Video Game Marketing: What Actually Works in 2025?
It's no secret that the video game marketing challenge -…
The indie game marketing agency.
Games marketing that scales with you – for indies of all shapes and sizes!
Impactful game marketing campaigns —
for small developers who dream big .
Game If You Are puts your indie game on the radar. We’re a full service marketing agency dedicated to the most creative, bold and ambitious small games teams on the planet – designing and delivering bespoke indie game marketing plans that stand out from the crowd.
Our team has decades of combined experience working in the indie games space. From market research, strategy and branding, through to PR, influencer marketing, social media, digital advertising, events and more besides, we’re your one-stop shop for bespoke, impactful campaigns that demand attention and represent exceptional value.
Projects and pals .
Over the years, we’ve delivered hundreds of campaigns for indie developers and publishers of all shapes and sizes. Here’s just a small smattering of the games we’ve worked on and people we’ve worked on them with.
Our clients are lovely .
Here’s what some of them have been saying about us. Our ears are burning!
I reached out to GIYA after a friend recommended them, and they went above my expectations. GIYA took time to carefully understand our game and went out of their way to fit into our timelines. They were able to create a plan specifically for us which included a number of pathways to funding and release. I honestly can't give a higher recommendation.
In today’s indie market, it’s very hard to get attention. Finding the right angle and narrative to accompany the game, to make it stand out among dozens of other daily releases and news beats, is a true art. Game If You Are truly understand it and approach this challenge creatively, with great results.
We’ve been working with Game If You Are for a couple years now and they’ve been a key part of our success. Their insights on the industry are always so on-point, and they know how to position your game for the best chance at success. They’ve secured us high-profile press coverage and helped us get well on our way to 10,000 Steam Wishlists before our game launches. GIYA aren’t just focused on doing stuff, they are really focused on getting you results, and I love that about this marketing agency.
Thank you for your dedication and hard work helping our project out into the world! For our first game launch we really needed some hand-holding and you definitely provided it. And the results were not too shabby either! Your advice to participate in the Steam Festival was gold and helped us hit the ground running, while the outreach efforts were spot-on and brought some really great exposure. Looking forward to working together on future projects.
Game If You Are have provided comprehensive long-term support across PR, events and strategy. Their input has been invaluable, and has ensured we've gained coverage from media we wouldn't otherwise have been able to.
Taking a personal approach, Game If You Are are able to surface key elements in our games to match them with press and players who will genuinely be interested. It’s that level of detail that gets results, and is one of the many reasons we’re excited to continue working with them.
GIYA did a great job in developing our social media and community, and generating an initial wave of press coverage for our new project. The team are very friendly, helpful and competent, and we are happy that they can accompany us all the way from announcement to release. This way we are able to focus on development, knowing that marketing is in good hands.
GIYA was always pleasant, professional, and punctual, and they really galvanized the latter portions of our development process, helping us better achieve our vision for the game and better position it for success. They were also extremely flexible and adaptable in our agreements, which was crucial in allowing our budget to maximize its potential.
As first-time indie game developers, we were struggling a bit to come up with a workable marketing strategy. Game If You Are's guidance helped shaped our message and priorities. We've been able to reach out to reviewers and game enthusiasts not possible on our own. And that feedback has been invaluable! HEVN is so much better for it.
Working together with Game If You Are was the best decision we could have made after our first Kickstarter has failed. Thanks to their great service, very personalized support and strategy, our community has grown explosively, and we are very confident about our next Kickstarter approach.
Game If You Are came on-board at a vital time and helped us to understand what the game needed in order to make a big impact. Lewis and his team have been very professional and helpful, giving advice when needed. They improved first impressions by revising the English language script and game description, and developing a brand new trailer. They went on to pitch the game to high-profile press and YouTubers - and as a result we achieved coverage in major publications, hundreds of thousands of YouTube views, front-page visibility on Steam!
Tips, tricks and more.
Have a read of our blog for various thoughts, advice and guidance around marketing your indie game!
X vs Bluesky – which is best for marketing your indie game in 2025?
As Elon Musk's X (formerly Twitter) continues to shift in…