Indie Game Marketing

Specialist indie game marketing company

Indie game marketing - Figment
Figment, by Bedtime Digital Games

We create bespoke indie game marketing campaigns, tailored to your needs, at an indie game price!

Looking for a top-notch marketing campaign for your indie game? Look no further! We offer both small- and large-scale indie game marketing campaigns targeted at solo game developers and small studios.

From one-off campaigns for pre-launch or launch, to full strategy packages, ongoing promotional work, consultation, and more — we deliver quality and expertise for a fraction of the cost of our competitors.

Start marketing your game today!


Indie game marketing services

We offer a range of marketing and PR services, all designed especially for indie developers. We take a highly consultative approach to our work, helping you to refine what you have to offer to make it stand out in the crowd!

Announcement & Launch Campaigns – Get your game in front of the right people at the most important times! Press coverage, YouTube content, digital marketing and more.

Events – Attending a show, expo or conference? We can help, with anything from support at the event, all the way up to full management of your appearance!

Social & Community – Looking to grow your community? Want someone to look after your social channels? We can raise awareness of your game and foster a superb community spirit.

Content Creation – Need some top-notch marketing assets? From key art to trailers, we know the best people in the industry, and negotiate with them to provide you with the best rates!

Strategy & Consultation – Thinking more long-term? That’s great – it’s our bread-and-butter. We collaborate with studios to help them find their voice, spot their opportunities, mitigate risks, and build towards a full plan of marketing action for their indie games!

Who we are

We’re a small indie game marketing and PR consultancy. With 15+ years of combined experience in indie games, the media, and marketing, we know how hard it can be for indie games to get noticed – but we also have tried-and-tested indie game marketing methodologies to get you the attention you deserve!

Led by former games journalist Lewis Denby (left – PC Gamer, Eurogamer, Rock Paper Shotgun), alongside communications manager Jon Calvin (right – Eurogamer, GameReactor), we’re a small independent consultancy dedicated to indie games. We’re based in the south of England, but we don’t have dreams of a swanky London office, because they’re expensive and we don’t need one. It means we can offer top-notch services at a fraction of the price you’d normally expect.


Indie game marketing - Figment“Game If You Are have provided comprehensive long-term support across PR, events and strategy. Their input has been invaluable, and has ensured we’ve gained coverage from media we wouldn’t otherwise have been able to.”  Klaus Pedersen, CEO of Bedtime Digital Games

Indie game marketing - The Land of Pain“Game If You Are came on-board at a vital time and helped us understand what the game needed in order to make an impact. Their director Lewis was very professional and helpful throughout, giving advice whenever needed. Lewis and his team helped us improve the game’s script, pitch and trailer. They went on to showcase the game to the media – achieving coverage in major publications and hundreds of thousands of YouTube views, and getting The Land of Pain onto Steam’s ‘trending’ list within hours of release!” – Alessandro Guzzo, creator of The Land of Pain

Let’s get started

Interested in finding out more? Click the button below to arrange a free consultation!

Start marketing your game today!