The Importance of Storytelling in Indie Game PR

Once Upon A Time…

Once upon a time, on an excel spreadsheet far, far away, a lonely games marketer sat and wished they could engage their audience just a little bit more….

Storytelling, when used in the context of PR and marketing, refers to the combination of facts and narrative. You don’t need to be an experienced writer to utilise storytelling PR, but instead, be able to see the story already there in your game’s development. Storytelling can open another entry point for players to access your game, and add a competitive edge to your campaign. read more