In the crowded market of indie games, it’s understandable to strive to make your game stand out in any way you can. Beyond the obvious – having an amazing game and endless marketing budget – there are a number of other strategies out there to explore. One of the avenues many consider in their quest for exposure is indie game awards.
Marketing works best when it has a long run-up time, and having your game amass a few badges to attach to the trailer end card is tempting. Reputation building is one of the hardest PR struggles indie studios can face and having someone else endorse your product can serve as an easy shortcut where that’s concerned. This post will explore the variety of options for indie developers looking to submit their game for awards, and ask the question: is it really worth the effort?