Dissecting indie game PR emails – what works, and what doesn’t?

I haven't worked as a journalist or editor for a long time now, meaning I've often wondered what other people are sending out as PR materials. Typically, as a PR, you don't end up on many competitors' press lists (although inexplicably I've been receiving press releases from one music PR firm pretty much every week, despite …

Game If You Are partners with Mistaken Visions to launch The Piano this Spring

https://www.youtube.com/watch?v=gFhThtiob0E I'm delighted to be able to announce today that Game If You Are has forged an exciting new partnership with Berlin-based indie studio Mistaken Visions to bring their noir horror adventure The Piano to Steam this Spring. While the bulk of the work we do is in for-hire PR consultation, we occasionally spot a …

Demystifying earned media: how does indie game PR really work?

Public relations can seem like a strange and arcane art sometimes. This oft-misunderstood promotional field confuses even the most seasoned of marketing veterans with its nebulous nature and sometimes unpredictable results. Even the biggest brands often struggle to deploy public relations effectively - so how does indie game PR really work? The three media: paid …