Recently, many games studios have thrown out old ways of making and marketing their games, and have embraced a bold, disruptive new approach: open production. But what is it? And is it right for you?
What is open production?
Traditionally, video games are made behind closed doors. Teams of designers and developers work away in secret, with information drip-fed to the public by PR and marketing teams, often building up to big reveals and impactful campaigns as the game heads towards launch.
Open production rejects this approach. Instead, it advocates an open-door policy, a fly-on-the-wall approach to developing your game, in order to make potential players more invested in the project. The idea is that honesty engenders trust — so showing your working as you build your game gives people a belief in your team and a sense of connection with you as developers.