The term influencer is something that has become ubiquitous within online marketing over the past few years, particularly with regard to video games, with streaming platforms such as YouTube and Twitch dominating the online space. Any conversations you’ll hear around marketing and PR for games these days will no doubt involve some mention of the benefit of influencers. So, what does that mean if you’re trying to promote an indie game?
Why influencers matter for indie game PR and marketing
With live streaming increasingly becoming a part of people’s everyday life, and the popularity of video content causing a notable shift in media consumption, it seems influencers will become a permanent fixture in marketing strategies moving forward. It’s easy to see the benefits in someone like Markiplier playing your game on his channel in front of millions of viewers. He has an established fan base and has built up a level of trust with his audience, but, in reality, the chance of most indie games making the cut is unlikely.