When beginning the PR campaign for your latest project, learning about and beginning to establish your game’s audience is a vital component. After all, you need to understand who you are marketing to! However, why should it progress forward from there? Cultivating a smaller, close-knit community that is eager for your game takes time, money and a lot of creative and strategic planning. Surely, if your game and its marketing are good enough, your audience will find and buy your game? This blog post will look at the benefits of a consistently engaged community, covering both pre and post-launch.