2018/19 trends in indie game marketing & PR

In many ways, 2018 has been a phenomenal year for indie games – with the likes of Return of the Obra Dinn, Guacamelee 2 and today’s GRIS rightly enthralling players. But it’s also been a very challenging year for a large number of indie developers, who have increasingly found it difficult to stand out from the crowd.

Over the year we’ve worked with around 20 different indie studios on more than 50 individual PR and marketing campaigns, and we’ve spotted some trends we think you should be aware of as we wrap up 2018 and head into the New Year. read more