We offer a full suite of marketing and PR services – tailored especially for indie studios and micro-publishers. We understand that no two projects are the same, so we take a consultative and bespoke approach, with each campaign designed from the ground up to meet your needs.

Strategy & Consultation

Too often marketing is an after-thought, but we understand the importance of having a strong strategy in place. We’re specialists in developing bespoke marketing plans – which answer to your goals, and work within your budgets.

We can offer anything from quick consultative chats, to fully fledged market research and strategy development projects. Need to understand how your game will be perceived by the press? Let’s ask them, via our mock review service. Want to dig into how your audience perceives certain elements of your game or your promotional assets? No problem; we’ll sit them down in a focus group. Just want to pick our brains about marketing best-practice in this fast-moving industry? That’s not a problem either.

We’ve also designed and developed dozens of full marketing strategies for games early in production, and we love getting stuck into these big projects – working with you to plot out an in-depth, thoroughly researched plan of action to go from zero to hero with your marketing.

Press & Influencers

Our professional background in the video games media means we’re unparalleled in terms of our contacts and media lists. From major video game outlets, to the biggest steamers and YouTubers, we spend time nurturing our professional relationships – understanding what each editor, reporter, and content creator is looking for in order to maximise your chances of coverage.

From simple game announcements, to full pre-launch and launch campaigns, and working across both earned and paid media placements, we have a proven track record of generating top-tier media coverage for our clients – driving trust, engagement and visibility for your game.

Social & Community

Getting eyes on your game is important, but it’s only half the challenge. With so many options to choose from across every gaming platform, it’s vital to find, engage, and retain your audience as you move through your launch phase and beyond.

Keeping up with daily posting can take up a lot of time – time you’ll no doubt want to spend actually developing your game. We run full social media campaigns across Twitter, Facebook, Instagram and more – with regular content creation, audience interaction, and results-tracking.

We’re also firm believers in the importance of creating and nurturing community champions: the people who will rush out to buy your game on day one, and tell other people to do the same. From managing Discord servers to running community competitions, we’re ahead of the curve in finding your target audience, and keeping them hooked until the time it matters the most.

Digital Advertising

Traditional advertising can be very expensive, and has historically priced out many indie game studios. But with the rise and increasing accessibility of digital advertising platforms, we can precisely target your audience and drive engagement and interaction for a fraction of the investment that was once required.

Working across social, search, and partner platforms, our highly targeted campaigns get the right content in front of the right people for the right price. We’re constantly monitoring results and optimising each campaign we run – ensuring that every penny spent is targeting the people who will be the most interested in your game, giving you the best possible bang-for-buck.

Plus, with modern re-targeting techniques, we can display specific campaigns to people who have already shown an interest in what you’re working on. It means we can invest your budget into capturing the attention of the people we know are the most likely to convert.

Creative Production

In this highly competitive market, it’s vital that not only your game looks the part, but your marketing materials too. From logo and branding design, to announcement and launch trailers, game websites, advertising creative and beyond, we work with a network of specialist designers who can give your game a slick, professional image.

Plus, capturing the attention of your audience via snappy, concise and emotive language is vital. We’re expert promotional copywriters, with an understanding of how to draft game descriptions that get to the heart of what your game is about, and why people should care.

Global Events

Looking to take your game to GDC, PAX, Gamescom, EGX, or somewhere else entirely? We have years of experience showcasing games at major international events, and can support studios with a diverse range of requirements and budgets.

From a simple helping hand – an extra pair of hands here, a few press appointments there – to full event organisation, setup and management, we know how to make the most of what are often costly and nebulous marketing activities.

Looking for something more bespoke? We’ve run media days, public launch events, and more – so let us know what you’re looking for, and we’ll have a chat about the best approach for your needs!

Partner Marketing

We also have our very own games website, with tens of thousands of regular readers – all of them devoted indie game fans!

The Indie Game Website is the leading dedicated indie games outlet on the web. In addition to access to our editorial team, we can include bespoke advertising and promotional options as part of your package – from advertorial features, to banner ads, social campaigns, and full-site takeovers.

Don’t see what you’re looking for? This is only the start of what we can offer. Get in touch today to discuss your specific requirements!