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Projects and Case Studies

Case Studies
Projects
Testimonials

Selected case studies .

Over the years, we’ve delivered hundreds of campaigns for indie developers and publishers of all shapes and sizes.
Have a read of these case studies to get a feel for what we might be able to do for you.

Brighter Shores

We worked with Fen Research on a multi-phase project to publicise its Runescape successor Brighter Shores, leading to more than 100 items of high-profile media coverage.

Read case study

Bear & Breakfast

As part of a long-term relationship with Armor Games Studios, we devised and delivered a comprehensive PR campaign that helped make Bear & Breakfast one of the most successful indie releases of 2022.

Read case study

Hauntii

How we helped Moonloop Games recover from a failed Kickstarter attempt and go on to gain the publishing opportunity of their dreams.

Read case study

Hero Forge

A strategic and creative partnership with one of the world's leading providers of custom TTRPG merch - from market research to campaign planning, graphic design and video production - resulting in a $620,000 Kickstarter and more!

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Lonesome Village

Ogre Pixel approached Game If You Are to help promote their forthcoming Kickstarter. As non-native English speakers looking to reach an English-speaking audience, they wanted an agency who could help to refine their comms – but we ended up going a step further…

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Not For Broadcast

Indie game publisher tinyBuild approached us to publicise satirical newsroom sim, Not For Broadcast, in the run-up to and throughout its Early Access lifecycle. It became one of the most successful indie launches of 2020 – even in the face of technical problems and a global pandemic!

Read case study

Projects and pals .

Over the years, we’ve delivered hundreds of campaigns for indie developers and publishers of all shapes and sizes. Here’s just a small smattering of the games we’ve worked on and people we’ve worked on them with.

GIYA_0004_BearBreakfast
yars_rising
brighter_shores
GIYA_0009_NFB
atari1
tinybuild1
herocraft1
bossa1
GIYA_0005_Geneforge
jellycar_worlds
GIYA_0008_Hauntii
GIYA_0010_Figment
notgames1
armor1
fen1
spiderweb1

Kind words from great folks .

Here’s what some of our clients have been saying about us. Our ears are burning!

hauntii
I reached out to GIYA after a friend recommended them, and they went above my expectations. GIYA took time to carefully understand our game and went out of their way to fit into our timelines. They were able to create a plan specifically for us which included a number of pathways to funding and release. I honestly can't give a higher recommendation.
Leo Dasso
Founder - Moonloop
indie-game-marketing-case-study-not-for-broadcast-2
In today’s indie market, it’s very hard to get attention. Finding the right angle and narrative to accompany the game, to make it stand out among dozens of other daily releases and news beats, is a true art. Game If You Are truly understand it and approach this challenge creatively, with great results.
Ivan Slovtsov
Producer - tinyBuild
indie_game_marketing_sky_of_tides_1
We’ve been working with Game If You Are for a couple years now and they’ve been a key part of our success. Their insights on the industry are always so on-point, and they know how to position your game for the best chance at success. They’ve secured us high-profile press coverage and helped us get well on our way to 10,000 Steam Wishlists before our game launches. GIYA aren’t just focused on "doing stuff", they are really focused on getting you results, and I love that about this marketing agency
Judith Cheung
Creative Director - Lofty Sky Entertainment
blinddrive
Thank you for your dedication and hard work helping our project out into the world! For our first game launch we really needed some hand-holding and you definitely provided it. And the results were not too shabby either! Your advice to participate in the Steam Festival was gold and helped us hit the ground running, while the outreach efforts were spot-on and brought some really great exposure. Looking forward to working together on future projects.
Doron Terre
Co-founder - Lo-fi People
figment
Game If You Are have provided comprehensive long-term support across PR, events and strategy. Their input has been invaluable, and has ensured we've gained coverage from media we wouldn't otherwise have been able to.
Klaus Pedersen
CEO - Bedtime Digital Games
nauticrawl
Taking a personal approach, Game If You Are are able to surface key elements in our games to match them with press and players who will genuinely be interested. It’s that level of detail that gets results, and is one of the many reasons we’re excited to continue working with them.
Sean McKenzie
Director of Publishing - Armor Games Studio
rising_lords
GIYA did a great job in developing our social media and community, and generating an initial wave of press coverage for our new project. The team are very friendly, helpful and competent, and we are happy that they can accompany us all the way from announcement to release. This way we are able to focus on development, knowing that marketing is in good hands.
Christian Ferhnolz
Co-founder, Argonwood
of_two_minds
GIYA was always pleasant, professional, and punctual, and they really galvanized the latter portions of our development process, helping us better achieve our vision for the game and better position it for success. They were also extremely flexible and adaptable in our agreements, which was crucial in allowing our budget to maximize its potential.
Lucas Syed
Producer - Burgeon & Flourish
hevn
As first-time indie game developers, we were struggling a bit to come up with a workable marketing strategy. Game If You Are's guidance helped shaped our message and priorities. We've been able to reach out to reviewers and game enthusiasts not possible on our own. And that feedback has been invaluable! HEVN is so much better for it.
Mat Matthews
Co-founder - Miga
meiro
Working together with Game If You Are was the best decision we could have made after our first Kickstarter has failed. Thanks to their great service, very personalized support and strategy, our community has grown explosively, and we are very confident about our next Kickstarter approach.
Samuel Müller-von Kralik
CEO - MythByte
tlop
Game If You Are came on-board at a vital time and helped us to understand what the game needed in order to make a big impact. Lewis and his team have been very professional and helpful, giving advice when needed. They improved first impressions by revising the English language script and game description, and developing a brand new trailer. They went on to pitch the game to high-profile press and YouTubers - and as a result we achieved coverage in major publications, hundreds of thousands of YouTube views, front-page visibility on Steam!
Alessandro Guzzo
Creator of The Land of Pain and The Alien Cube

Let's talk !

Think we might be a good fit? Interested in learning more?
Send us some information about your project and we'll have a chat!

Get in touch!

Partners

We’re proud to be a founding partner of the LevelUp initiative from Safe In Our World – a charity that works to promote mental health in the video games industry.

For more information or to get involved, visit safeinourworld.org.

Contact

Game If You Are is headquartered on the south coast of England, and our team is scattered around the UK.

hello@gameifyouare.com

Address
Game If You Are Ltd
Plus X Innovation Hub
Lewes Road
Brighton BN2 4GL
United Kingdom

The legal bits

Game If You Are Ltd is a company registered in England and Wales, under company number 10708619.

Our VAT number is (GB)293022224.

All site content copyright © Game If You Are Ltd 2025, except client content used with permission. All rights reserved.

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