INFINITE WORLDS
Client: Friendly Fox Games
Project type: Retainer
Services: Market research, video production, digital advertising
Key results: 725k ad clicks, 31k purchase actions, 375% return on ad spend
Over the course of 12 months, we worked with Friendly Fox Games to grow their humble F2P choose-your-own-adventure game into a bonefide hit. Following an in-depth market research phase, we took over Infinite Worlds’ digital advertising and significantly grew its user base, resulting in an enormous 375% return on investment.
Brighter Shores
Client: Fen Research
Project type: Full PR cycle
Services: Video production, PR
Key results: 150+ press articles, 3 million+ article views
An Early Access MMORPG from the co-creator of Runescape, Brighter Shores generated substantial media attention as a result of GIYA’s strategic PR outreach and impactful video production. The game, which remains in Early Access, has almost 9,000 user reviews to date.
Yars Rising
Client: Atari
Project type: Retainer
Services: Brand design, trailer production, multimedia production
Key results: 1 million+ video views
As part of our ongoing work with Atari, we led a multimedia campaign involving a series of trailers, an alternate reality game, and physical brand assets for in-person event appearances. The game became one of Atari’s biggest releases of 2024 across both PC and console platforms.
Design and Conjure
Client: Thermite Games
Project type: Short-term
Services: Influencer marketing
Key results: 5 key sponsored items, 25k video views, 4k wishlists
A last-minute, low-budget campaign that delivered 4,000 wishlists via targeted influencer marketing during Steam NextFest. We devised and coordinated a sponsored content campaign with just two weeks’ notice. “Game If You Are saved our life,” said publisher Thermite Games!
Custom Dice
Client: Hero Forge
Project type: Retainer
Services: Strategy, creative production, digital advertising
Key results: $620,000 raised on Kickstarter
A strategic and creative partnership with one of the world’s leading providers of custom TTRPG merch – from market research to campaign planning, graphic design and video production – resulting in a $620,000 Kickstarter and more!
Hauntii
Client: Moonloop Games
Project type: Fixed scope
Services: Strategy, graphic design, PR
Key results: Lucrative multiplatform publishing deal achieved
Hauntii was clearly a high-potential indie game, but had struggled for visibility and engagement, and its previous marketing attempts had not been a success. Here’s how we helped Moonloop Games recover from a failed Kickstarter attempt and go on to gain the publishing opportunity of their dreams.
CONTACT
Game If You Are Ltd
PlusX Innovation Hub
Lewes Road
Brighton
BN2 4GL
hello@gameifyouare.com
PARTNERSHIPS
Game If You Are is a founding partner of Safe In Our World – promoting best practices in wellbeing and mental health support in the workplace.
To find our more about Safe In Our World, visit their website at safeinourworld.com
THE LEGAL BITS
Game If You Are Ltd is a company registered in England and Wales, under company number 10708619. Our VAT number is (GB)293022224.
All site content copyright © Game If You Are Ltd 2026, except client content used with permission. All rights reserved.
This website uses cookies to optimise your user experience and provide you with relevant content. Read our cookie policy for more information on our use of cookies and how to delete or disable them.
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CONTACT
Game If You Are Ltd
PlusX Innovation Hub
Lewes Road
Brighton
BN2 4GL
hello@gameifyouare.com
PARTNERSHIPS
Game If You Are is a founding partner of Safe In Our World – promoting best practices in wellbeing and mental health support in the workplace.
To find our more about Safe In Our World, visit their website at safeinourworld.com
THE LEGAL BITS
Game If You Are Ltd is a company registered in England and Wales, under company number 10708619. Our VAT number is (GB)293022224.
All site content copyright © Game If You Are Ltd 2026, except client content used with permission. All rights reserved.
This website uses cookies to optimise your user experience and provide you with relevant content. Read our cookie policy for more information on our use of cookies and how to delete or disable them.