So, you’re releasing your first indie game. You’ve been hard at work on it for a while, and this whole marketing malarkey is something you’ve heard come up a few times. But to be frank, you’ve never really known much about marketing, or what it entails. In fact, you didn’t even consider it when you set about crafting your masterpiece all those months or years ago.
Then you realised that everyone is doing marketing, and it seems everyone at every games event or on every Twitter conversation is talking about marketing, and suddenly you feel a bit overwhelmed. With so many buzzwords flying around, and so many different developers disagreeing over what approach is best, it can be difficult to know where to start, and easy to feel left behind.