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Interior design

Indie publisher Armor Games Studios approached us way back in 2019 to work on a product launch campaign - but it quickly became apparent that there was an opportunity for a longer-term collaboration. Since then, we've worked with Armor on a range of successful indie game releases.

Project Details

Client:
ARMOR GAMES STUDIO

Project Type:
LONG-TERM/RETAINER

Services Provided:
STRATEGY, MEDIA RELATIONS

Supporting Armor's move into publishing

Historically known for their market-leading web game portals, Armor Games launched its publishing arm, Armor Games Studios, in 2015. They had handled all of their marketing and PR internally until reaching out to Game If You Are in early 2019, looking to develop more ambitious promotional strategies and – in particular – increase their foothold in the video games press.

What started out as a simple product launch campaign quickly turned into a long-term agency relationship, and Armor brought us on as their long-term PR partner for their entire catalogue of PC and console games.

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