Hello! Fancy joining us? We’re looking to hire a Marketing Strategist to develop and monitor marketing plans for our clients. If that sounds like the sort of thing you might like to do, have a read of the below and send us an application.
Game If You Are, a video game marketing micro-agency based in the UK, is seeking a Marketing Strategist to join its tiny team and work with clients to devise inventive and effective strategies for their indie games.
Established in 2016, we’re currently a two-person consultancy that works with freelance specialists in various disciplines where required. We work exclusively with small games businesses and publishers of indie games, helping them to define and hone their promotional plans, and delivering campaigns to cut through the noise in a highly competitive market.
This is a full-time, remote working position. While we envision this as a UK-based role, we welcome applications from candidates based elsewhere who would be happy to keep UK working hours.
About the role
As Game If You Are’s Marketing Strategist, you’ll work with our clients to develop their marketing plans, as well as working closely with the Campaign Manager to ensure effective delivery. But being the tiny business that we are, we’re also looking for someone who can contribute in various areas, who’s not afraid to get stuck in, and who is keen to help drive our business forward. This is both a highly strategic and ultimately hands-on position.
Our roles and responsibilities are shaped over time, but you can expect your average week to include:
- Owning and managing our client strategy development process
- Consulting with clients (usually via phone or teleconference, occasionally in-person)
- Conducting market research and competitor analysis
- Playing clients’ games and providing feedback from a marketing perspective
- Devising and planning multi-channel, multi-phase marketing and PR campaigns, in collaboration with the Director, the Campaign Manager, and the clients themselves
- Report-writing and presenting
- Contributing to the acquisition of new business by joining calls to advise prospective clients
- Performance tracking and results analysis
We’re looking for a highly motivated, creative and relentless individual: someone who is constantly seeking new ways to innovate and improve, and driven by the thrill of achieving great results.
You’ll need to demonstrate an authentic, effervescent adoration for video games of all shapes and sizes, have a working knowledge of all genres and platforms, and be up-to-date on the nuances of a fast-moving market, in particular the indie games scene.
An effective collaborator, you’ll have several years of marketing-related experience, including demonstrable experience in planning promotional campaigns. You’ll be enthusiastic about joining a tiny start-up and understand both the benefits and potential disadvantages of such a role: we’re looking for someone who wants to put their stamp on the business in a meaningful way, but if you’re the marketing director of EA, know that we won’t be able to match your current salary or provide the same infrastructural support, at least for the time being.
This is a client-facing role, and one of your most vital traits will be your ability to forge positive relationships with our clients. You’ll be comfortable leading meetings, speaking on the phone, and presenting your work. You’ll be an impeccable communicator, whether in writing, on a call, or in person. Crucially, you’ll be a skilled active listener, with the ability to pick apart and understand what our clients are looking for, coach nervous first-time developers through the marketing process, and identify when there is an unvoiced issue bubbling away beneath the surface.
How to apply
Send your CV and a short covering email to firstname.lastname@example.org, using the subject line ‘Marketing Strategist application’. But wait! Before you hit send, have a quick read through the guidance below.
If you’re a recruiter, go away.
Guidance for Applicants
This is an open-ended job ad. This hire is crucial for our business and it’s important that we find the right person. Applications will be open until we find that right person, whether that’s in one month or six. We don’t expect our Marketing Strategist to start until at least May.
Keep your covering email concise, but do include one: applications that simply attach a CV to an email and hit ‘send’ will be ignored. Use your covering email to explain what drew you to the role and our business specifically, and what you can bring to the table that we’re currently missing.
Avoid corporate speak or marketing buzzwords. Tell us what you can do.
We welcome applicants from all walks of life. We’re two guys working in games, but please don’t let that put you off: we’re not a boy’s club, and we want our team to become as diverse as possible as the business evolves.
If you’re unsure whether you’re what we’re looking for, apply anyway, and let us decide. We believe in nurturing exciting new talent, and you might be more qualified than you think.
We would love to promise a reply to every application, but the reality is we’re a tiny team that’s already pushed for time. If a few weeks have passed and you haven’t heard from us, feel free to send an email to enquire about the status of your application, and we’ll give you an update if we can.
Best of luck!