Game for what, exactly?

Game If You Are is an indie game PR and marketing consultancy. We founded Game If You Are to deliver what we found lacking in our field: industry-leading promotional services, at a price that makes sense for small studios and solo developers.


Founded in 2016 by indie game veteran Lewis Denby, Game If You Are has already helped dozens of indie developers refine their proposition, reach the right people, and find success. Taking a holistic and highly consultative approach, we specialise in working with developers to deep-dive into their game, aims and objectives, before delivering bespokely crafted campaigns across press and influencer relations, social and community, digital marketing, events and beyond. Find out more about the services we offer.

Having started his career as a professional games journalist for PC Gamer, PC Zone, Eurogamer and more, before moving into game design and production, indie game studio management, and eventually becoming the Head of PR at a London-based agency, Lewis is uniquely equipped to understand the plight of the indie developer in a media and market landscape that’s becoming more competitive by the minute. In 2017 Lewis was joined by Jon Calvin, another experienced journalist and critic with a degree in public relations, who’s also worked as a social media and community manager. You can find out more about us, and gaze upon our pretty faces, on our Team page.

We’ve always believed that indies often draw the short straw when working with marketing agencies, and that backbreaking fees and unfriendly processes can make it difficult for small games studios to find a truly appropriate promotional service. We work exclusively with indies, and our business is set up accordingly. We’re peerless in our knowledge and experience, but we don’t have aspirations of a swanky New York or London office, because they’re expensive and we don’t need one. It means we can pass every penny of our cost-saving onto the indies we work with, without skimping on the quality of our service. Get in touch, and let us show you how we can help!